![]() The truth is, these are everywhere, and most of us will ignore those bots unless we want to communicate with a business. ![]() When most of us think about chatbots, our conception is one of those pop ups on various websites that send us automated messages. This isn’t a medium we marketers can afford to ignore!įurther Reading: 15 Definitive Facebook Marketing Tips for 2022 What’s the Difference Between Facebook Messenger Marketing Bots and Chatbots? Content distributed through Messenger also has a much higher open rate than email, and helps marketers learn more about individual users. From a consumer perspective, however, Facebook Messenger is easy to use and can help increase customer satisfaction through near-instant gratification. In fact, it can be argued that the medium as a whole is underutilized and from a marketing perspective, we are still in the early adoption stage. Either way, this is a very effective way of reaching out to customers.įurther Reading: What is a Facebook Messenger Bot and How Your Business Can Leverage Them Why is this form of marketing still relevant today?Įven though Facebook Messenger has matured as a form of communication, using it to market remains relevant. That could either be through a human employee or a chatbot. Does a customer have a problem? If you set it up properly, they can message your profile on Facebook and get a response back. That’s because, like with Twitter, Messenger allows you to interact with consumers in real time. Facebook Messenger Management Tools FAQsįacebook Messenger marketing is both an alternative method of content distribution and a great way to do customer service.The List: 13 Facebook Messenger management tools to try today.What's the Difference Between Facebook Messenger Marketing Bots and Chatbots?.Why is this form of marketing still relevant today?. ![]() With these innovations, we marketers have a tool that we can use effectively to reach the masses, and Facebook Messenger bots allow us to automate and scale in a unique way, assuming we are using one of the Facebook Messenger management tools I will describe below.īefore we get to the list of tools, for those not so familiar with the topic, let’s go through some of the basics to help you better leverage these Facebook Messenger management tools. You can use Facebook Messenger to communicate with people who aren’t even on the rest of Facebook! It’s a separate app on your phone or tablet, too. In other words, messaging on Facebook was originally like email. Messages didn’t go onto your smartphone, or do anything other than generate an email from Facebook that you got a message. Read my full disclosure.)Īfter all, for many years after Facebook first launched, even your friends had to go into an “inbox” to see the messages you’d sent them.
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